The last two months have been super busy and very exciting. I just moved into a new studio, more on that in my next post. Since meeting in Austin last March, Peter Dennen (of Pedro + Jackie) and I have been working closely on updating my portfolio and my brand. Our immediate push has been to develop my book portfolio to present at 15 different portfolio reviews at the Palm Springs Photo Festival at the end of April. I am very happy to say that things went very well with all of the editors and art buyers who saw my work!
Part of our portfolio update project has been producing a few personal projects to push my work from purely portraiture for editorial and advertising clients into more lifestyle photography work, which we are targeting at growing my advertising photography business.
During my portfolio update, we identified a new visual direction that I wanted to explore. Up to this point, my focus has been primarily portraiture, shot for editorial, commercial and corporate clients. I have begun the process of creating new lifestyle work that is applicable for advertising clients.
The latest shoot took my crew and me out to a farm an hour north of Houston. An interior designer friend, who offices in the same building as my old office, was kind enough to volunteer her three kids and her mother-in-law’s property for us to photograph. In addition we were able to photograph an eighty-year-old real life cowboy and his Australian Shepherd. Everyone had a great time at the shoot – even the cowboy who didn’t think he was worthy of all the “fuss” we put into photographing him. The teenage kids who thought their mom was crazy for putting them up to play models for the day, had a blast shooting on the farm!
I hope you enjoy the selects here and more in my portfolio.”